Identity Inspiration

Going out into the workforce, One needs to have some way to be noticeable. Businesses do this by using Branding and Logos that people can recognize. As individuals, we can also employ this strategy. This Identity project is a process to design a effective, useful brand identity through the development of a personal logo.

In an effort to develop a strong design, I have searched through Pinterest as well as conducted a survey over Facebook. With Pinterest, I went through and pinned images of inspiring logo designs.

This is one of the pins that I thought was really good.

The design is the personal brand and identity of Jacek Jędraszczak. I cropped this image, but the full image, which includes all of his design process here: https://www.behance.net/gallery/Jacek-Jedraszczak-Personal-Identity/10126085

I chose this design and I really like it for the sleek minimal design that he put into, the geometric build to it, and the strong, vibrant use of color. Many of my other pins show similar things. I really like minimal geometric designs.

Here is a link to my Pinterest board for my pinned inspiration: https://www.pinterest.com/jordanpope779/indentity-inspiration/

The Facebook survey was quite simple. I posted to my friends to tell me what words came to mind when they thought of me. I received quite a bit of useful and insightful ideas, though nothing is really surprising. Some of the feedback I got was: Deep thinking, Talented artist, Quirky, Talented, Sincere, Playful, Smart, Kind, Introspective, Amazing, Loving, as well as other similar things. These things are not new ideas to me for many of them have been things that I have tried to cultivate, it is helpful to know that these are things that people see in me.

When designing my logo, it is important to design for those that I want to attract. I, in the end, want to be hired for my art in Illustration first and foremost, but in Graphic Design and Web Design efforts as well. In Illustration, the main target audience would be people that need fantasy and science fiction art.

Here is a rough timeline for the project:

September 21, (Mon) – Sketch 30+ logos
September 22, (Tues) – Get feedback – Refine and simplify, Choose best Designs
September 23, (Wed) – Choose colors, fonts, etc, Get feedback
September 24, (Thu) – Vectorize all three logos, Get feedback
September 25, (Fri) – Clean up and simplify vectors, Get feedback
September 26, (Sat) – Revise and refine, Get feedback, Finalize
September 29, (Tues) – Final Touches

Photobook Portfolio

Photobook PDF

This was a nice end project. The efforts to design a working book to display my photography. The process of this project and in turn the entire class was a long process, but a fruitful process. I am pleased with how it turned out.

When designing the book, I pulled from additional areas of work that I have done before. Having taken graphic design classes, I understood working with grids and I knew my way around InDesign. I am not, however, a master at layouts and so this was still a learning process. I enjoy having an actual printed book and have enjoyed all that I have learned from this class.

Fine Art Print

The Selected Print with Edits

The Unedited Image

The texture image that I used as an overlay

With this image, I had a fun time designing and editing the image as well as the taking of the image. This image was taken during the Bannack Excursion during the portrait shootout. It was kind of an in the moment shot. The model just happened to pull out the watch and show it off and I jumped at the opportunity. With the edits, I utilized some of my standard edits, using both a brightness/contrast adjustment layer as well as a levels adjustment layer. I used the texture image on a color dodge overlay. I also used a colorized to sepia hue/saturation adjustment layer. Additionally I added a black vignette sat on a multiply overlay. With the image on the blog, it is the print adjusted image, having a smart sharpen and an added brightness on it. I enjoyed this process and the end product turned out pretty nice.

Light Painting

Lightpainting from the workshop. I was planning on doing some on my own, but I didn’t get to it. I do enjoy lightpainting. Also the laser blur image way back in my Motion Post is also a variation on lightpainting with a laser. Hope you like it all.

San Francisco Photography

Just some edits of stuff I did on my trip to San Francisco.

Top 5 Fine Art

Process: For some of these, I selected previously posted images. I did add two new ones, those being the pocket watch and the graveyard. The graveyard only has some simple edits. The pocket watch has some edits, sepia, vignette, and a texture from CGtextures added. Hope you like ’em.

Themed Typography

For this process, I primarily went for macro shots of rusty metal. I found that the textures on all the pieces were very interesting to look at. I then chose my favorites and selected out of those the ones that would work best with type. I then figured out the best placement, the fonts I wanted, and what I wanted to say. After I had all that figured out, I placed it all in the images. Hope you like it.

Bannack – Composite

Bannack – Levitation

Bannack Best – Fine Art

Grayscale Sepia