Description: This is a Flier Project for my Comm 130 class with a specific amount of information and design steps that had to be followed. The project is a Flier for a leadership conference for graduating seniors.
Process (Programs, Tools, Skills): Through this process, I utilized the FOCUS process of Formulating, Organizing, Contrasting, Unifying, and Simplifying. I made sketches with pencil and paper, then started taking the most effective sketch and designing it out in Adobe InDesign. After finishing the rough draft I met with several people both working on the same project as well as those without the same knowledge about design to gain different points of view to get a critique of my design. I took the critiques and ideas and revised my design to what it is now.
Message: Information and Invitation to a leadership conference for graduating seniors
Audience: Graduating Seniors
Top Thing Learned: One of the biggest things that I learned was about the overall feel or style of the design and how it can present a certain message in what it looks like compared to other types of designs. For example, the initial design looked more like a letterhead than a flyer, but after having that pointed out I was able to change the design to look more like a flyer than a letter.
Title Font Name & Category: Caecilia LT Std Bold – Slab Serif
Copy Font Name & Category: Gill Sans MT – San Serif
Links to images used in this project: https://130.commbyui.org/p1-flier/